"Parents based in the northern part of London is looking for an remarkable and experienced instructor to guide their youngest child on his initial journey to becoming an British gentleman."
Looking at this post, you might easily miss the term "first-steps" as simple figurative language.
But, it might be the most significant element of this unusual job advert, as it attempts to hire a teacher for a infant.
Numerous of submissions have now been received since the unidentified family posted their search for the £180k-a-year tutor, who has to be "an exceptional individual".
Over the last few weeks, the listing has received notice throughout the press, with several wondering why?
Innovative Idea
A tutoring expert, chief executive of Tutors International, which is assisting the family in their search, said that in spite of first skepticism, he viewed the concept "visionary", and "advanced".
When he consulted the family, he noted they recognized the unusual nature of their requirement, and how early in age their son is.
But, they clarified that they "didn't want to wait any longer" to engage a tutor, as they had held off until their firstborn was five, and by that point "cultural conditioning had already set in".
But what does the family refer to by "cultural predisposition"?
It's "everything", Adam replied. "The manner you eat, the way you speak".
He explained the firstborn had absorbed "very nuanced, unspoken signals" from the family, and had adopted their cultural habits. The family explained to him they hoped to prevent history to happen again with their younger child.
The plan: To hire a English tutor, who should speak with standard English accent, to shape the baby right from the beginning.
Osmotic Learning
"Much of the learning at the beginning here is kind of acquired indirectly," said the expert.
It's via this osmosis that the family are aiming the child will pick up the British traits they wish to impart.
He explained the tutor needed to be someone who studied at "the appropriate educational institutions – similar types of schools as the family aspire to send their son to".
"The tutor just has to be the appropriate candidate, they'll be performing things they aren't even aware they're doing, simply by nature," he added.
Money No Object
The family told Adam the selected educator should preferably also have familiarity of or enthusiasm in horse riding, winter sports, the arts and music so as to influence the child in a diverse set of interests.
Additionally though, he explained the family hoped the tutor to enrol the child on a selection of lessons so the child would be "equestrian training and learning an tool by the time they are approximately three years old".
In the family's perspective, guiding their son develop into a "British gentleman" will result in success and open doors.
"For all the pros and cons of that, because it's certainly a status symbol," he notes.
But, notwithstanding all this instruction in "UK identity", could the child pick up so-called cultural bias from the international family he lives with in any case?
"Absolutely", replied the CEO. "The parents realize this may not work, but they've simply adopted the attitude of, 'why not attempt it and we'll proceed as early as we can', because the price of it is not a concern," he explained.
Overly Optimistic
There are some in the education sector who share these concerns.
An education leader, chief executive of a tutoring service, who also offer personal educators, commented that "the journey of adopting dual cultures, or actually, becoming oneself, is something that must be lived into, not manufactured."
Peter wrote that he had moved from Asia to the United Kingdom at the period of seven, and had been educated knowing and embodying two backgrounds. He progressed to be educated at Cambridge University.
"The idea that a single person can act as a embodiment of English culture, an individual who can somehow impart the qualities of a British gentleman to a infant child, strikes me as idealistic and impractical," he wrote.
"Based on my background, having a quintessentially British tutor from infancy will will not necessarily create the result they hope for.
"I did not have such a tutor, and however I have been fortunate enough to experience several of the situations they hope for their son."
He added: "The reality is, self-identity can not be dictated from the outside; it must be selected, and it must originate internally."
Buying Britishness
Of course, UK identity is something the expert thinks can be educated – and sold.
"In my view the reality that the world holds us in this light is something that we should be cherishing|valuing|appreciating